HUNTER DOUGLAS SWEEPS MERCHANDISING CATEGORY WITH 10 OUT OF 12 AWARDS
Hunter Douglas swept the Merchandising Category with awards going to the window fashions leader.
The 2014 Roller Shades + Skyline® Panels Collection was the only honoree in the Verticals and Panel Tracks Category, garnering Best New
Style Enhancement. This unmatched program capitalizes on the demand for modern, versatile window shades. With proven and proprietary operating systems, a new Blockout
System for Roller Shades, extensive design options combined with the largest and most versatile fabric UNTER DOUGLAS WCMA AWARDS/6
Honorable Mention, Best Marketing Technology was awarded to the Website and iCM Interactive PDF, a menu-driven, comprehensive, interactive tool that communicates the benefits of having a Web presence and system to manage dealer databases, customer projects and automated customer marketing. Converted to electronic format to be “green,” it is provided via email and by sales representatives via iBooks. As it is electronic, it can be easily updated and redistributed at any time.
Best Consumer Advertising Campaign went to “Every Window Tells a Story” 30- Second TV Commercial, which has a jazzy, upbeat persona designed to generate increased category interest and broaden the brand’s appeal to include both current prospects and the next generation of customers. It reinforces The Art of Window Dressing™ positioning, showcases proprietary styles, highlights key product benefits, promotes product diversity and incorporates bold, animated graphics.
The Platinum™ App Display Kit for Hunter Douglas Motorized Window Treatments garnered Best Point of Sale Display. Designed to highlight custom, creative App control, this fully-operational 8 ½” by 12” display allows customers to download the Platinum App in a showroom and operate Hunter Douglas motorized window fashions. UNTER DOUGLAS WCMA AWARDS/7 Best Consumer Education Program was awarded to the Silhouette® Window Shadings Social Media Program. In response to dealers’ requests for social media content, Silhouette window shadings provided a 21-month calendar included in the spring 2014 sample book that supplies general social media recommendations as well as Facebook and Twitter posting dates and content. Postings for these platforms is also available on my.hunterdouglas.com, as are blog posts and an “Iconic Style and Design” social media video.
PremieresSM 2014 Innovation By Design captured Best Trade Education Program. Drawing over 12,000 dealers to tradeshow events across N.A., Premieres is an opportunity for dealers to touch, operate and hear about new products and enhancements and technology.
The Adventures of Small Business Marketing received Honorable Mention, Best Trade Education Program. In this animated course, learners gain an understanding of the importance of a marketing plan, reviewable marketing strategies, the 4P’s and smart budgeting techniques.
